Companies are interested in CRM because they recognize that the customer is their primary strategic asset and thus seek to better understand the behavior and needs of that customer and therefore enhance their relationship.

The best part about a CRM system is that almost any organizational unit can benefit from it — from sales and customer service to recruiting, marketing, and business development. Good CRM software gives a better way to manage external relationships. 

Storing all customer information in one place, recording service issues, identifying sales opportunities, managing marketing campaigns — are just a few capabilities that CRM features. 

Since CRM provides easy access to data, it also becomes much easier for users to collaborate on different processes and increase productivity. Another strong argument in favor of CRM is that it is suitable for businesses of any size. 

Actual returns vary from one company to the next, but common benefits we have seen our customers achieve are: 

1. Higher customer retention 
2. Improved sales productivity 
3. Improved efficiency between different departments 
4. Shorter sales cycles 
5. Increased profitability 
6. Lower marketing costs 
7. Reduction in “lost” sales leads 
8. Increased customer service response times 

CRM can analyze past sales trends and habits, predict achievable sales revenue, and help your business plan for future growth. This is a vital feature for all businesses at the enterprise level. 

As there is not one fixed price for all CRM solutions, unfortunately there is not one fixed answer. However, the things that affect how much your CRM will cost largely boil down to, which software you choose, who will install it and how many licenses or people will need to be using it, together with how much customization and training you require.